T3 The Gadget Website

by Luke Johnson

Jawbone’s Head of Special Projects, Bandar Antabi, has exclusively told T3 appcessories are to feature heavily in future Apple Stores

Apple is set to expand its retail experience bringing dedicated ‘Appcessory’ sections to its highstreet Apple Stores in the near future, an appcessory manufacturer has told T3.

With app-connected hardware becoming increasingly popular with a selection of iPhone controlled toys, health trackers and entertainment devices now available, Bandar Antabi, Vice President and Head of Special Projects at Jawbone has suggested Apple is to push the emerging appcessory market to the fore of its retail experience.

Speaking exclusively with T3 ahead of the launch of the iPhone connecting personal health monitor that is the Jawbone UP Antabi said: “Apple is absolutely going to be a driving force in the push of appcessories.”He added: “I wouldn’t be surprised if we didn’t start seeing appcessory sections within some of the Apple Stores in the near future.”

With the majority of appcessories being created with compatibility for the market dominating Apple iPhone and iPad Antabi’s predictions don’t seem too far fetched. The Jawbone UP is to launch in the UK on November 17th exclusively within Apple Stores.

“Appcessories are going to play a significant role in the future of smartphones and applications,” Antabi said. “We will begin to see more and more companies integrate applications with accessories and other devices that can complement your smartphone experience.

“There is a lot of motivation for retailers to create specific appcessory sections within their storefronts to better promote this growing range of products.”

Do appcessories increase user interaction with their smartphone devices or simply act as a pricey and largely unnecessary add-on? Let us know via the comments box below.

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